Hi — I’m Jared McDaniel, a Bay Area–based creative director–type video editor and producer with over 10 years of experience.

My work has reached 50+ million views for brands and over 100 million across my own platforms. I focus on emotion-first editing — shaping pacing, tone, and story with intention. If a cut doesn’t serve the emotion, it doesn’t make the timeline. If I don’t feel something watching an edit, I know the audience won’t.

A major turning point for me was working on a Bethesda project, where I leveled up my approach to storytelling and polish. I bring that same cinematic mindset to every project I take on.

If you’re looking for a creative director–minded editor who cares deeply about how your audience feels — I’m your guy.